The Effect Of Corporate Image On Customer'S Satisfaction

German, Amassoma Ditimi, Nduka Kelechi Sylvia, 2010
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The book "The Effect Of Corporate Image On Customer's Satisfaction" offers a comprehensive analysis of the impact of corporate image on customer satisfaction. It examines how a company's image influences customer decisions, particularly in situations where evaluating service attributes is challenging. The authors, Amassoma Ditimi and Nduka Kelechi Sylvia, argue that corporate image plays a crucial role in provider selection and that customer satisfaction has become a central element in the visions and missions of companies. This academic book is aimed at students, researchers, and professionals who wish to gain a deeper understanding of the relationships between corporate image and customer satisfaction.

Key specifications

Language
German
topic
Social sciences
Author
Amassoma DitimiNduka Kelechi Sylvia
Book cover
Paperback
Year
2010
Item number
55372446

General information

Publisher
Lap Lambert Academic
Category
Reference books
Release date
4.3.2025

Book properties

topic
Social sciences
Language
German
Author
Amassoma DitimiNduka Kelechi Sylvia
Year
2010
Book cover
Paperback
Year
2010

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CO₂-Emission
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14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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