"The Irish Sport Horse" is a comprehensive study of brand value perception in the field of sport horses, particularly the Irish Sport Horse (ISH). This specialized book analyzes the brand strength and brand value of various European sport horse brands, including ISH, KWPN, and HANN, within the UK B2B market. Through a combination of hedonic analysis of auction data, surveys of buyers, and a detailed examination of competitive performance, the book provides valuable insights into the factors that influence the financial value of a sport horse brand. The findings of this study are significant not only for the Irish Sport Horse industry but also for other sport horse sectors looking to enhance their competitiveness and reputation in show jumping. The insights aim to promote financial value creation through sustainable performance improvement and to optimize brand perception.