The book "The Relationship between Internal Branding and Affective Commitment" offers a comprehensive analysis of the significance of internal branding for employee attachment to a brand. In an increasingly competitive service industry, it is crucial for companies not only to focus on the quality of their services but also on their employees' identification with the corporate brand. The authors, Oliver Göransson, Daniel Almgren, and Peter Ek, explore how internal branding processes can enhance employees' emotional connection to the brand. Through empirical studies in retail, the book highlights which components of internal branding are essential for strengthening employee commitment. The findings provide valuable insights for leaders looking to enhance employee engagement through targeted internal branding strategies.