"The Role of Marketing in Insurance" is a comprehensive guide that focuses on the specific application of marketing in the insurance sector. The book highlights the importance of a marketing-oriented strategy for insurance companies and their customers. It explains how a deep understanding of the market and the workings of insurance is crucial for success. The author, Nemanja Budimir, addresses the need to respond flexibly to changes in the dynamic insurance market. Additionally, the role of marketing is emphasized as a form of ongoing collaboration between insurers and insured parties, extending beyond the conclusion of a policy to include claims settlement. This work offers valuable insights into the mechanisms of insurance marketing and its impact on the security and satisfaction of the insured.