"To be or can't to be: Essay on Authenticity and Authentic Leadership" is a specialized book that addresses the complex topic of authenticity and authentic leadership. It highlights the challenges associated with the expectation to remain true to one's inner values while also meeting the demands of the social and cultural environment. In an era where companies expect their employees to manage their own careers, the necessity of integrating one's personality and individual values into the professional context becomes increasingly important. The book offers an in-depth analysis of the concepts of authenticity and authentic leadership and explores their interrelationship. It is aimed at leaders, students, and anyone who wishes to gain a better understanding of the significance of authenticity in the workplace.