The book "Trend-based Innovation Management" by VDM Verlag offers a comprehensive analysis of the challenges and opportunities associated with managing innovations in a constantly changing business environment. It highlights the necessity for companies to continuously innovate and redefine themselves in order to remain competitive. Through extensive market research and consumer surveys, it demonstrates the importance of understanding the dynamics of change and integrating them into innovation strategies. The work is aimed at decision-makers in companies as well as students of economics and business administration who wish to develop a deeper understanding of the relationships between change and innovation. The authorship of Ruben Haas brings valuable perspectives and practical approaches to the discussion.