Twitter and Society

English, Merja Mahrt, Cornelius Puschmann, Katrin Weller, Jean Burgess, Axel Bruns, 2013
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Product details

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon, it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analysing Twitter data and outlines their practical application in different research contexts.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Axel BrunsCornelius PuschmannJean BurgessKatrin WellerMerja Mahrt
Number of pages
447
Book cover
Paperback
Year
2013
Item number
42036193

General information

Publisher
Peter Lang
Category
Reference books
Release date
8.11.2013

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Axel BrunsCornelius PuschmannJean BurgessKatrin WellerMerja Mahrt
Year
2013
Number of pages
447
Edition
1
Book cover
Paperback
Year
2013

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
140 mm
Weight
680 g

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30-day right of return if unopened
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