Assertive instead of nice. Clear, direct, and demanding - communicating this way doesn’t mean being rude. In fact, it often leads to greater success, especially in a professional context. Those who are always nice to everyone and seek to be liked by all may find themselves underestimated or overlooked when exciting projects are assigned. Susanne Westphal demonstrates how women can advance their issues and achieve their goals in everyday professional situations. She encourages trying new things and reveals how we can always find the right words. This book offers many concrete suggestions for making strategic progress, countering provocations with wit, or gracefully saying no. Because assertiveness is something anyone can learn.