"An Evaluation of Real Estate Franchising" is a specialized book that delves into the increasingly popular business model of franchising in the real estate sector. Written by Debora Casoli, one of the youngest entrepreneurs in the real estate industry, the work offers an in-depth analysis of franchising, particularly in times of economic uncertainty. The author examines the advantages and disadvantages of self-employment compared to being part of an established franchise chain. The book combines theoretical approaches with practical insights, including a qualitative analysis of the motivations of clients who choose between independent and franchised agencies. By incorporating academic literature and an interview analysis with a former consultant from a well-known real estate agency, it paints a comprehensive picture of franchising in the real estate sector in Italy. This book is a valuable resource for anyone interested in the dynamics of franchising in the real estate field and who wishes to better understand the challenges and opportunities that this business model presents.