This book examines the impact of using electronic media in sales and marketing materials. It considers the empirical development up to the present day, including a look at upcoming trends and innovations. The influence on existing communication and distribution channels, as well as the benefits of tapping into new channels, is discussed. The choice of topics was prompted by a pilot project from the author's employer, which aimed to utilize a newly introduced online database with the help of tablet PCs to provide customers with a new way of presenting products. Additionally, topics such as innovations and trend development in the sales and marketing industry are highlighted and included.