Vliyanie VJeP strany na strategiju internacionalizacii roznichnyh setej

Evgenij Nosenko, 2015
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The book "The Influence of the Country's Foreign Economic Policy on the Internationalization Strategies of Retail Chains" by Evgenij Nosenko offers a comprehensive analysis of the effects of changes in foreign economic policy on the internationalization strategies of retail chains. In recent decades, the retail sector has undergone significant transformations, with companies increasingly expanding into international markets. This development is driven by the liberalization of economies in major emerging markets such as China and India. The book examines Wal-Mart's experiences in the Chinese market and derives recommendations for the optimal internationalization strategy in the Indian market. It is aimed at professionals and students who wish to engage with the challenges and strategies of international expansion in retail.

Key specifications

topic
Economy & Law
Author
Evgenij Nosenko
Book cover
Paperback
Year
2015
Item number
55602311

General information

Publisher
Lap Lambert Academic
Category
Reference books
Release date
4.3.2025

Book properties

topic
Economy & Law
Author
Evgenij Nosenko
Year
2015
Book cover
Paperback
Year
2015

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30-day right of return if unopened
24 Months statutory warranty

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