"Young Emperors of the Market: The Growing Pester Power" is a specialized book that addresses the increasing influence of children on purchasing decisions within families. In an era where children are seen as a significant target group in marketing, the book explores the phenomenon known as "Pester Power." It demonstrates how children are increasingly capable of influencing their parents' buying choices and how this behavior is not limited to specific regions or nations but is observed globally. The book provides a comprehensive conceptual analysis of Pester Power, including its emergence and spread. Through an extensive literature review, it serves as a valuable resource for researchers, scholars, and academics. Notably, it highlights the connection between marketing studies and insights from child development and socialization.