Mürren is one of the most traditional high-altitude spa resorts in Switzerland. Illustrious guests such as the legendary Field Marshal Montgomery and Chancellor Konrad Adenauer have visited the place, and James Bond raced down from the Schilthorn in a spectacular chase. Mürren also exemplifies the development of tourism in Switzerland. Through stories and anecdotes about Mürren's hoteliers, guests, farmers, railway investors, and spa directors, the authors narrate how the resort has changed over the past 150 years. From the desire of the international elite to distinguish themselves from the tourist crowds in lower-lying areas, to the introduction of winter tourism and the bold projects of the progressive 1960s, to the problem of empty beds and the recent rediscovery of the hospitality industry.