Wireless lamp controllable via smartphone. With the Philips Hue GU10, you get an LED lamp with a GU10 base that provides high-quality light to expand your existing Hue setup. The lamp has a brightness of up to 350 lumens and a lifespan of 15,000 hours. It can be easily connected to the bridge from the starter kit, which must be purchased separately. Alternatively, you can also control the bulb using the new Philips Hue Bluetooth app. If you choose the Bluetooth app, no bridge is needed. Fill your home with a pleasant, warm white light that you can customize to your needs.