Your hair has its own needs: protect it from heat up to 230 degrees and give it structure, strength, and shine. Good styles attract many likes. This formula for success is especially mastered by influencers. That's why Alcina has teamed up with some style stars from social media to develop ALCINA Style for you. Based on insights from bloggers, influencers, and hairdressers, seven products have been created with Alcina that make every style possible. There isn't just one hair trend anymore, but many emerging simultaneously from all corners of the internet at an ever-increasing pace. A measure of a successful creation is the selfie. You only take selfies when you love your look. With ALCINA Style, you are prepared. In short: you are selfie-ready!.