What is it for? Luxury, redefined. Our boldest, most vibrant colors. This unique formula not only provides lips with striking color but also ample moisture, making it the perfect rejuvenation treatment for your lips. Now available in 30 shades, in a sleek design. Who is it for? For anyone who wants to combine ultimate color and care in a lipstick. Why is it special? It visibly reduces the appearance of lip lines and delivers intensely rejuvenated lips. Additionally, the Luxe Lip Color offers maximum coverage with the first application.