Rouge Dior Ultra Rouge is the first long-lasting lipstick that feels like a lip tint: a true lipstick revolution. Ultra Rouge captivates with its lightweight and super comfortable texture, as well as the highly pigmented colors of a lipstick. The colors appear richer, featuring a semi-matte, radiant finish with 12 hours of wear, creating an entirely new sensation on moisturized lips. The name Dior stands for innovation. Therefore, it was the task of the research teams to finally combine vibrant colors and long-lasting care in one product. Rouge Dior Ultra Rouge is the result of extensive research and scientifically grounded studies. This lipstick contains a polymer for the first time that provides comprehensive hydration to the lips in combination with a plant oil, offering comfort with 12 hours of wear without the feeling of tight or dry lips.