Dove has always challenged common ideals of beauty around the world and is committed to a concept of beauty beyond age, clothing size, skin colour and other outward appearances. Dove believes beauty is not defined by a certain shape, size or colour - beautiful is what makes you you and only those who feel beautiful and comfortable in their skin through the right care can radiate this. That's why Dove supports you in unleashing the full potential of your individual beauty by developing products that address the personal needs of your skin and hair. This is very important to Dove because low self-esteem about one's own body is a challenge that women and girls around the world face every day - regardless of age or background. Insecurities about how they look hold women and girls back from enjoying their lives to the fullest. 7 out of 10 girls even risk their health by not eating properly or refusing doctor's visits if they don't feel comfortable with their appearance. Dove wants to help build self-esteem so that the next generation learns to be free from misconstrued beauty stereotypes and the burden of self-doubt. With the help of Dove, young people can grow up self-confident and get the chance to develop their full potential and radiate this to the outside world.