Your statement. Your signature lips: The Rouge Signature by L'Oréal Paris provides an intense, matte color result thanks to its highly pigmented and long-lasting formula. Eating, drinking, kissing, or laughing - no matter what the day brings. The Rouge Signature does not smudge, does not transfer, and does not flake. Minimal texture, maximum color: The innovative formula of the matte ink lipstick is ultra-light and barely noticeable on the lips. Just a thin layer is enough to achieve maximum color payoff. With the gentle sponge applicator and rounded tip, it can be applied precisely and the lip contour can be optimally defined.