Achieve vibrant, long-lasting color with the Matrix SoColor Permanent Hair Color in shade 11A. This professional formula provides rich, even coverage and intense shine. The 90 ml tube offers enough product for a full application. Designed for salon-like results at home, it covers gray hair while also nourishing the hair. The ammonia-based formula ensures deep penetration and durable color that is resistant to fading. Ideal for anyone seeking a reliable, professional hair color with long-lasting brilliance and smooth, easy-to-manage results.