The brushes in the Moroccanoil series are made from high-quality materials and possess both ceramic and ionic properties. They are very durable and have approximately twice the lifespan of regular brushes. The ions in the bristles are water-repellent, which allows moisture to evaporate more quickly, thus reducing drying or styling time. Additionally, the ions in the bristles act like an extra conditioner for the hair's surface structure. As a result, the hair appears healthier, shinier, and fuller. The ceramic components behave similarly, as ceramic generally retains heat better and distributes it over a wider frequency spectrum, which also shortens drying time.