Forget everything you know about hair gel: The Oribe Gel Serum is a magical elixir with gold particles and contains active moisturizing ingredients that provide exceptional hold and shine—without making the hair stiff. Dreamy. A special polymer complex offers natural hold and superior moisture resistance. Gold pearlescent pigments give the hair a radiant shine. ProVitamin B5 restores and maintains the natural moisture balance. Butterfly Bush Flower Extract protects the hair from damage caused by free radicals and the elements. Application: For a high-gloss look, distribute in damp hair and blow-dry with a round brush. For a gel look, apply to dry hair and style as desired. Can also be used with curlers for big curls. Oribe. Good. Better. Best. Oribe is an award-winning hair care brand that combines science, technology, and decades of styling experience to create groundbreaking hair care.