Sensodyne Sensitivity and Gums is a daily fluoride toothpaste with a duo effect that has been specially developed for people with sensitivity to pain and gum problems. It builds up increasing protection against sensitivity to pain when used twice a day. Sensitivity to pain can occur when exposed dentine comes into contact with cold, hot, sweet or sour foods. Gum problems are usually caused by plaque bacteria at the gum line. These can lead to redness, swelling and bleeding gums. The antibacterial toothpaste specifically combats plaque bacteria from the first application. The micro-cleaning foam even reaches hard-to-reach areas in the interdental spaces and along the gum line. It also offers all the benefits of conventional toothpaste, such as caries protection and fresh breath.