Inspired by the Japanese art of minimalism, the Netsu design - warmth in Japanese - acts like a styling cream with heat protection up to 230°C. The Blow Dry Cream offers a 96-hour anti-frizz protection. It provides a noticeable, non-slip result for long-lasting styling with a natural hair feel and a memory effect. It allows for restyling looks with a sense of natural hair. Application: Apply to damp hair before drying. Style as desired using a hairdryer or hot styling tools. To reactivate the style, heat must be reapplied; there is no need to reapply the product.