This 99% natural shampoo removes product and dirt buildup and gently cleanses the hair without stripping it of color or moisture. It preserves the hair's natural oils, strengthens the hair roots, and adds shine. Vegan keratin repairs and strengthens the hair. Zizyphus Joazeiro eliminates dandruff, regulates oil levels, and soothes the scalp. Grapefruit cleanses the hair, removes buildup, and improves hair health. The pourable formula eliminates the need for a plastic pump. Application: Massage into wet hair, lather well, and rinse out. For best results, follow with the Detox Hydrating Conditioner.