The Wella Professionals Illumina Color Permanent Hair Color in the shade 7/Medium Blonde offers a long-lasting and multidimensional color that is based on professional standards. This 60 ml formula provides reliable, wash-resistant coverage and allows for complete gray coverage as well as a vibrant color transformation. The ammonia-based formula lifts the natural pigment while depositing rich, luminous blonde tones with subtle highlights. The creamy consistency enables even application from roots to tips, while the included conditioning agents help maintain hair structure during the coloring process. With a typical processing time of 30-45 minutes and up to 100 percent gray coverage, this hair color delivers consistent and predictable results. The shade 7/Medium Blonde is ideal for various skin tones and provides a naturally-looking blonde with warm undertones.

• Multidimensional color results at a professional level
• Up to 100 percent gray coverage
• Creamy consistency for even application
• Contains conditioning agents to maintain hair structure.