
Too Many Face Serums? Here's How to Choose the Right One
Explore five key factors to consider when selecting the perfect face serum for your skincare routine.
Last updated 1 week ago. Automatically generated content.


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The effect of a face serum determines the specific benefits it offers to the skin, such as hydration, anti-aging, or calming sensitive areas. Choosing the right effect is crucial for addressing individual skin concerns and achieving desired skin health outcomes.
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Moisturising
Formulated to enhance skin hydration and maintain moisture levels.
Ideal for combating dryness, it helps achieve a plump and smooth complexion.
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Anti-ageing
Contains ingredients that target fine lines and wrinkles.
Perfect for those looking to reduce signs of aging, promoting firmer and more youthful skin.
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Regenerating
Boosts skin cell renewal and repair processes.
Recommended for revitalizing dull skin, leading to a fresher and more radiant appearance.
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Nourishing
Enriched with vitamins and nutrients to feed the skin.
Beneficial for restoring skin health and elasticity, leaving it soft and supple.
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Soothing
Designed to calm irritated or sensitive skin.
Great for reducing redness and discomfort, promoting a more even skin tone.
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Skin type refers to the specific characteristics of an individual's skin, such as oiliness, dryness, or sensitivity, which determine the suitability of skincare products. Choosing a face serum that matches your skin type is crucial for addressing specific skin concerns and achieving optimal results.
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All skin types
Formulated to be compatible with a wide range of skin types, ensuring versatility.
Ideal for those unsure of their skin type or seeking a universal product that can cater to various needs.
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Mature skin
Contains ingredients that target signs of aging, such as fine lines and wrinkles.
Beneficial for those looking to rejuvenate their skin and enhance firmness and elasticity.
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Sensitive skin
Formulated with gentle ingredients to minimize irritation and allergic reactions.
Perfect for individuals prone to skin sensitivity, offering soothing benefits without compromising effectiveness.
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Oily / Oily skin
Designed to control excess oil production and reduce shine throughout the day.
Ideal for individuals with oily skin, helping to maintain a matte finish and prevent breakouts.
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Combination skin
Balances moisture and oil levels, catering to both dry and oily areas of the face.
Perfect for those with combination skin, ensuring even hydration and reducing the appearance of greasy or dry patches.
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Time of care refers to when a face serum is intended to be used, either during the day or night, or both. Choosing the right time of care is essential for maximizing the efficacy of the active ingredients and ensuring optimal skin health.
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Day
Designed for use during the day, often containing SPF and antioxidants to protect against environmental damage.
Ideal for those exposed to sunlight and pollution, helping to shield and rejuvenate the skin throughout the day.
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Night
Formulated for nighttime use, usually with ingredients that support skin repair and renewal while you sleep.
Perfect for enhancing the skin's natural recovery process, leading to a refreshed and revitalized complexion by morning.
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Day + Night
Suitable for both day and night use, combining ingredients that protect and repair the skin around the clock.
Provides a convenient all-in-one solution for continuous skincare, ensuring consistent nourishment and protection.
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The Sun Protection Factor (SPF) measures how effectively a face serum shields your skin from harmful UVB rays, which can cause sunburn and contribute to skin aging. Selecting the appropriate SPF level ensures adequate protection based on your exposure to sunlight and skin type.
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SPF 30
Typical price
18,– to 48,–Provides moderate protection by blocking about 97% of UVB rays.
Suitable for daily use, particularly for those with medium skin tones or minimal sun exposure.
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SPF 50
Typical price
17,– to 33,–Offers high protection, filtering out approximately 98% of UVB rays.
Ideal for extended outdoor activities or individuals with fair skin who are more prone to sunburn.
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SPF 50+
Typical price
14,– to 27,–Delivers maximum protection by blocking more than 98% of UVB rays.
Best for situations of intense sun exposure, such as beach visits or outdoor sports in sunny climates.
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Choosing the right face serum brand can significantly impact skin health, as different brands offer unique formulations and benefits. La Roche Posay, CeraVe, and Estée Lauder are well-regarded for their distinct approaches—ranging from sensitive skin solutions to luxury anti-aging treatments.
Popular brands (you can select more than one)
La Roche Posay
Specializes in products for sensitive skin, often recommended by dermatologists.
Offers formulations with soothing ingredients like thermal spring water, reducing irritation and enhancing skin comfort.
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CeraVe
Known for affordable, dermatologist-developed skincare with essential ceramides.
Ideal for restoring skin barrier, providing hydration and protection for dry and sensitive skin.
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Estée Lauder
Famous for luxury skincare with a focus on anti-aging and radiance.
Advanced Night Repair serum is a popular choice for reducing signs of aging and improving skin texture.
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Beauty of Joseon
Draws inspiration from traditional Korean beauty practices using natural ingredients.
Perfect for those seeking gentle, effective products with a focus on brightening and hydrating the skin.
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Beauty of Joseon Propolis + Niacinamide
Clarins
Renowned for plant-based skincare solutions and innovative anti-aging products.
Offers serums that target specific concerns like firming and brightening, using botanical extracts for visible results.
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