
Product test
The advance notice of an announcement
by David Lee
Nikon announced the Z 6 II and Z 7 II full-frame mirrorless cameras a week ago. That's all you can find out at the moment. Nevertheless, the website dpreview.com has already published around 1000 opinions on the new products.
Dear ladies and gentlemen, it's that time again. We have the pre-announcement of an announcement.
It could be any manufacturer, practically all of them do it now. This time it's Nikon. On 14 October, Nikon will present the mirrorless full-frame cameras Z 6 II and Z 7 II. The photo site I trust, dpreview.com, writes about it:
"Absolutely no information is given about the Z7 II and Z6 II cameras aside from their respective name"
No information apart from their names. That's all. So far, so yawn. According to the names, these will merely be improved models of the existing Z6 and Z7 - so don't expect any miracles.
The remarkable thing is that this completely content-free article has around 1000 reader comments. This confirms my theory: the less there is in an article, the more suitable it is for commenting on.
Because as long as you don't know anything for sure, the readers (in my opinion they are always men) can claim anything. As always, there are rumours, but they are not confirmed. If necessary, zero information can of course also be used to predict the imminent demise or total triumph of Nikon.
Wow. I don't know anything, but that's the end!!! And this is from:
The competition has ended.
Update, 13 October 2020: The announcement will be made tomorrow, Wednesday, at 2 pm, and will provide more information. If you want to follow the presentation live, you can find it at this link.
My interest in IT and writing landed me in tech journalism early on (2000). I want to know how we can use technology without being used. Outside of the office, I’m a keen musician who makes up for lacking talent with excessive enthusiasm.