The H&Y HD EVO-Series White Mist Filter 72 mm is a high-quality camera accessory for photographers and videographers that enhances creative work with subtle atmospheric effects. This 72 mm diameter filter produces a soft, luminous diffusion that reduces contrasts and highlights, providing a gentle, ethereal quality for portrait, wedding, and landscape photography. Made from premium optical glass with advanced multi-coatings, it ensures excellent light transmission with minimal stray light and scratch resistance. The innovative magnetic mounting system allows for quick attachment with compatible EVO-Series magnetic lens adapters, while also serving as a classic screw filter for versatile applications. The filter's ability to soften skin textures and create romantic, dreamy atmospheres makes it particularly valuable for portrait sessions and cinematic video recordings. Its ultra-thin frame and lightweight design maintain ease of handling without adding extra bulk to camera gear. The White Mist effect gently modifies light distribution, creating hazy, atmospheric conditions that enhance mood without compromising image sharpness or color fidelity. This professional filter is designed for durability and reliable performance under various shooting conditions, making it a practical addition to any photographer's equipment looking to expand creative possibilities with controlled diffusion effects.