The LG UR78 features high picture quality and brightness, making it ideal for use in bright rooms. The television is equipped with LG's webOS operating system platform, which offers a variety of streaming apps and other features. Additionally, it has a built-in Wi-Fi module and Bluetooth connectivity, allowing for wireless streaming of audio content to compatible speaker systems. The natural color representation is enhanced by Active HDR. This device supports playback of premium HDR content and is compatible with common HDR formats such as HDR10 and HLG. The Active HDR technology optimizes picture quality scene by scene, ensuring a vibrant and lifelike display with rich contrasts. It is an LED-LCD television with a resolution of 3840 x 2160 (Ultra HD 4K). The Alpha5 Gen6 processor provides AI Brightness Control, Dynamic Tone Mapping, and AI Sound Pro. Enjoy the image as intended by the director with Filmmaker Mode. The television offers good HDR support with HDR10 and HLG. It is a Smart TV (webOS23) with LG ThinQ, Alexa, and AirPlay 2/HomeKit.