Years of experience cannot be easily replicated overnight. Experience how the α9 Gen7 4K AI Processor elevates your viewing experience to a new level. Simply select your favorite images, and the AI Picture Wizard will create an image tailored to your personal taste from 85 million possibilities and save it to your profile. The sound system detects the layout of your living space and your seating position, creating an audio environment around you that is perfectly tuned to the unique acoustics of your room. Whether day or night, AI Brightness Control recognizes the lighting conditions in your space and adjusts the image accordingly, resulting in sharp and clear visuals. An enhanced light-boosting algorithm further increases the area brightness. Scenes where the darkest shadows blend into the brightest lights come to life. A minimalist design with narrow bezels ensures a clean appearance with simple elegance, so nothing distracts you while watching TV.