Years of experience cannot simply be replicated overnight. Experience how the α9 Gen7 4K AI processor elevates your viewing experience to a new level. Just select your favorite images. The AI Picture Wizard then creates an image from 85 million possibilities that is tailored to your personal taste and saves it in your profile. The sound system detects the layout of your living space and your seating position, generating a soundstage around you that is perfectly tuned to the unique acoustics of your environment. Whether day or night: AI Brightness Control recognizes the lighting conditions in your room and adjusts the picture accordingly, resulting in sharp and clear images. An enhanced Light-Boosting algorithm further increases the area brightness. Scenes where the darkest shadows and the brightest lights blend together come to life. A minimalist design with narrow bezels provides a clean look with understated elegance, ensuring that nothing distracts you while watching TV.