Years of experience cannot simply be replicated overnight. Experience how the new α9 Gen7 4K AI processor takes your viewing experience to a new level. Simply select your favourite pictures. The AI Picture Wizard then creates a picture based on your personal taste from 85 million possibilities and saves it in your profile. The sound system recognises what your living space is like, where you are sitting and creates a sound space around you that is perfectly matched to the unique acoustics of your living space. Day or night: AI Brightness Control recognises the lighting conditions in your room and adjusts the picture accordingly, ensuring razor-sharp and clear images.