The POP Phone is more than just a retro mobile phone with modern connectivity options. It is a cultural statement and a tool to bring back the joy of conversation. In a world of constant notifications and endless scrolling, we crave simplicity and miss tangible experiences. Vinyl, Polaroid cameras and mechanical keyboards have made a comeback. 28% of Generation Z and Millennials are interested in "dumb phones" (simple devices). Generation Z is between 13 and 28 years old and longs for a time and a simple life they never got to experience. They are the most nostalgic generation - they prefer to think about the past rather than the future. There is no need to disconnect from technology, but rather to build a more conscious relationship with it.