$100M Money Models is a comprehensive guide focused on the art of acquiring customers and maximizing their spending. With over 5 million copies sold, this book has set the Guinness World Record for the fastest-selling non-fiction book in history. It is aimed at both existing entrepreneurs and individuals looking to start their own business. The author, Alex Hormozi, presents a structured model divided into three phases: customer acquisition, revenue enhancement, and maximizing customer value. Through targeted offers and strategies, the book demonstrates how to increase a business's profitability by effectively addressing customer needs. The practical approaches are designed to deliver quickly actionable results and help achieve financial goals, whether by supporting family members or overcoming competitors. This book is an essential tool for anyone looking to improve their entrepreneurial skills and boost their financial success.