What fascinates us about Ireland? Ireland is different. Different from Germany, different from continental Europe, and also distinctly different from the image that the Emerald Isle enjoys in the German-speaking world. Different in a way that promotes insight: Those who have driven on the right side of the road their entire lives will view driving on the left as a challenge, an enrichment, or even an imposition. Those accustomed to German directness will either adapt to the friendly and positive Irish manners or struggle. And those who count punctuality, reliability, and absolute precision among their virtues will either change or leave again. So much is different from what we know in Central Europe: the colors, the sounds, the weather, the food, the work, the leisure, yes, even the beer - and all of this just two flight hours away from Munich, Basel, Frankfurt, or Vienna.