The proven handbook for editorial work contains everything a journalist needs to know about their profession - covering their craft, the editorial workflow, and the conditions for their work. The journalistic craft includes research, presentation forms, and formatting, as well as topics and departments. Additionally, it presents planning and organizational tasks - multimedia work, editorial and media management, as well as the involvement of audiences and communities. Experienced practitioners from editorial offices and media companies provide numerous insights, tips, and best practice examples. It also addresses information about the media system, the economic foundations of journalism, audience behavior, as well as the roles, self-understanding, and career perspectives of journalists. Chapters on public relations and corporate publishing are included.