The Zurich Resource Model (ZRM) is a proven method for the targeted development of action spaces. A unique feature of the Zurich Resource Model is that it incorporates not only conscious motives but also less conscious or unconscious needs. To achieve this, a new procedure has been developed to activate resources. Participants select images that are then evaluated in a subsequent step, known as the "idea basket." The ZRM image card set contains only images that can evoke strong positive feelings. It is available in two image formats (DIN A4 and DIN A6) and comes with or without a manual. Interested parties include coaches, psychologists, educators in business and educational practice, psychotherapists, social workers, training leaders, and teachers engaged in further education.