Succeed when others perish - "Adaption!" shows how established companies prosper in periods of radical change.

Radical change fundamentally alters the basis of a company's business: markets break away or take on a completely new face. Familiar customer groups disappear and are replaced by new target groups. Previous technologies, customer solutions, and business models become obsolete.

Many established companies do not survive such a period. Others adapt successfully - they even prosper. How do they succeed? This practical book provides the answers. It shows concisely, clearly, and consistently solution-oriented which concrete activities are necessary for this. It provides practical concepts, methods, and tools.

• Understanding and successfully mastering radical change
• Identify opportunities, seize them, and make the necessary adjustments
• Develop and implement appropriate corporate strategy and business models
• Align culture and organization with the new realities
• Make declining existing business profitable
• Scientifically sound and practice-oriented
• With a method case, many practical examples, and concrete tips

Practical examples from various companies illustrate the approach clearly: Amazon, Axel Springer, BMW, eBay, Google, Groupon, IBM, IKEA, Leica, Nestlé, Philip Morris International, Philips, Polaroid, Signify, Smith Corona, Visa, Walmart, Deutsche Telekom, and Deutsche Post.

This practitioner's book is scientifically rooted and grounded. Among others, it includes the following concepts: dynamic capabilities, disruption, innovator's dilemma, resource-based view, business model innovation, lean startup, MVP, pivot, organizational ambidexterity, profiting from innovation, co-specialization, first-mover advantage, and open innovation.