Through the integration of AI technologies, designers today can be creative in entirely new ways. They can collect and analyze data faster, automatically create images, texts, and videos, and much more. But what does this mean for the creative process? How is the role of the designer changing in a world where AI is now accessible to everyone? This book addresses all these questions in a practical manner using examples and provides a comprehensive overview of how AI can be creatively applied in graphic design to simplify and enhance the design process. Tools such as Midjourney, DALL-E, ChatGPT, Adobe Firefly, Stable Diffusion, and Runway are presented, demonstrating how these tools work through prompts. The book shows how designers can effectively utilize AI systems to inspire their own creativity. At the same time, Jenny Habermehl examines the challenges and drawbacks associated with the use of AI in graphic design and offers insights into ethical and legal considerations. The perfect companion to understand and master these changes!

Contents:

Basics: Definitions, how AI learns, how images and texts are created, possibilities and limitations
AI as an idea generator
Possible roles of AI in graphic design
Solving standard tasks with the help of AI: Concept development, font search, mockups, SWOT analyses, research, target audience definition, format adaptations, color schemes
Using AI for the design of illustrations, photos, videos, and 3D
Creating presentations with the help of AI
AI in web design: in UI/UX and app design, coding, and SEO
AI in content creation
Optimizing images with AI: Image retouching, textures, composings, background removal...
The most important AI programs
Notes on copyright and usage rights
Best practices and case studies.