Acquisition push for every day. Sales professional Dirk Kreuter's "Acquisition Impulses" are motivating stories on the topic of customer acquisition - sometimes more technical, sometimes less, but always really good! Short stories filled with tips and tricks from the toolbox of a top seller. For example, he demonstrates with the example of sea salt butter how to evoke emotions through skillful wording, shares what can be learned from teenagers in a skate park regarding the right sales attitude, and provides effective tips for sales leaders. A boost for salespeople who want more revenue, new customers, or simply more success and enjoyment in their profession.