Akzeptanz von Beacons für Location-based Advertising
German, Marco Altpeter, 2016More than 10 pieces in stock at supplier
Product details
Marco Altpeter focuses on new technologies for location-based services, such as Bluetooth beacons, and their applications in marketing. Since a customer-specific approach via smartphone requires customer acceptance, the author empirically identifies determinants of acceptance of new technologies using location-based advertising as an example from the consumer's perspective and examines them based on structural equation modeling analysis.
topic | Social sciences |
Language | German |
Author | Marco Altpeter |
Year | 2016 |
Number of pages | 124 |
Book cover | Paperback |
Item number | 7855621 |
Publisher | Gabler |
Category | Reference books |
Release date | 22.2.2018 |
topic | Social sciences |
Language | German |
Author | Marco Altpeter |
Year | 2016 |
Number of pages | 124 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
Compare products
Goes with
Reviews & Ratings
Statutory warranty score
How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?
Source: Galaxus- GablerNot enough data
- 1.Anaconda0 %
- 1.Ariston0 %
- 1.Avery Publishing Group0 %
- 1.Beltz0 %
Statutory warranty case duration
How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?
Source: Galaxus- GablerNot enough data
- An der RuhrNot enough data
- AnacondaNot enough data
- AristonNot enough data
- Avery Publishing GroupNot enough data
Unfortunately, we don't have enough data for this category yet.
Return rate
How often is a product of this brand in the «Reference books» category returned?
Source: Galaxus- GablerNot enough data
- 1.Avery Publishing Group0 %
- 1.Beltz0 %
- 1.Hachette0 %
- 1.Hanser0 %