Angewandte Wirtschaftspsychologie
German, Ralf Brinkmann, 2019Only 4 pieces in stock at supplier
Product details
The aim of this book is to present economic psychology to the reader from an application-oriented perspective. The guiding criterion of practical relevance has also influenced the selection and compilation of the chapters. After an introduction to the development, central theories, and methods of economic psychology, the focus is on applications in the fields of work, organizational, and market psychology. The various topics in economic psychology, each written by experts in their respective fields, are presented in a scientifically grounded manner, theoretically justified, and illustrated with practical examples. All chapters are uniformly and clearly structured, ensuring easy access and quick reference.
topic | Social sciences |
Language | German |
Author | Ralf Brinkmann |
Year | 2019 |
Number of pages | 720 |
Book cover | Paperback |
Item number | 8994123 |
Publisher | Pearson Studium |
Category | Reference books |
Release date | 1.5.2018 |
topic | Social sciences |
Language | German |
Author | Ralf Brinkmann |
Year | 2019 |
Number of pages | 720 |
Edition | 1 |
Book cover | Paperback |
CO₂ emissions | 1,32 kg |
Climate contribution | EUR 0,12 |
Height | 240 mm |
Width | 169 mm |
Weight | 1200 g |
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