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Angewandte Wirtschaftspsychologie

German, Ralf Brinkmann, 2019
Price in EUR including VAT
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Product details

The aim of this book is to present economic psychology to the reader from an application-oriented perspective. The guiding criterion of practical relevance has also influenced the selection and compilation of the chapters. After an introduction to the development, central theories, and methods of economic psychology, the focus is on applications in the fields of work, organizational, and market psychology. The various topics in economic psychology, each written by experts in their respective fields, are presented in a scientifically grounded manner, theoretically justified, and illustrated with practical examples. All chapters are uniformly and clearly structured, ensuring easy access and quick reference.

Key specifications

topic
Social sciences
Language
German
Author
Ralf Brinkmann
Year
2019
Number of pages
720
Book cover
Paperback

General information

Item number
8994123
Publisher
Pearson Studium
Category
Reference books
Release date
1.5.2018

Book properties

topic
Social sciences
Language
German
Author
Ralf Brinkmann
Year
2019
Number of pages
720
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
1,32 kg
Climate contribution
EUR 0,12

Product dimensions

Height
240 mm
Width
169 mm
Weight
1200 g

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
1 additional offer
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  • 52.rororo
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    1,4 %
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    1,5 %
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