The charm of this festschrift lies in its breadth: It brings together over 40 contributions from masters of their field, mid-career professionals, and newcomers, including economists and business economists, as well as those who navigate between these two disciplines and practitioners. The result is a rollercoaster ride from the heights of pure theory to the depths of empirical research, a collection of works covering both the mainstream and the niches of the field, ranging from formal theoretical analyses to methodological, ethical, and philosophical treatises. Few readers will want or be able to read all the contributions, but for most, there should be enough to make the purchase worthwhile.