The book examines the history of one of the major automobile manufacturers and the traditional brand Audi for the first time through the lens of its advertising. The author views Audi advertising as a cultural asset that enables the exploration of cultural history as a contemporary phenomenon. As a cultural factor, it also conveys lifestyles, ideologies, and trends. Taking into account the specific corporate and brand history over an extended period, the author further demonstrates that advertising can be regarded as a document not only of cultural change but also of corporate and brand transformation.