Musical messages can be processed more quickly and intuitively than verbal messages. Therefore, this volume provides an in-depth overview of music psychology, from which rules and characteristics for effective design in audio logos can be developed. Against the backdrop of interdisciplinary literature, the volume offers advertising professionals a toolbox of options for how to promote a brand meaningfully, effectively, and sustainably using acoustic means, and how these can enhance emotional attachment. Culture-specific sound and melody formation, rules of rhythmic accentuation, and musical clichés are just a few attributes that serve as ideal benchmarks for the coherence and catchiness of an audio logo. This includes an analysis of well-known audio logos from Activia to Zott and incorporates cross-modal information processing.