A practically structured introduction for all communication designers and creatives who want to learn more about the possibilities and limitations in the design of immersive, interactive media. The first part includes important definitions of terms related to interactive media, spatial experience, perception, and action. The second part presents best practice examples from architecture, corporate design, editorial, photography, illustration, lighting, moving images, sound, typography, web, and 3D design. The concluding technical section summarizes the key technologies in a concise and illustrative manner with visual examples.