At first glance, it seems that much has already been said about advertising, but upon closer inspection, it becomes clear how dynamic this topic is and how much can change in a short period of time: starting from the constantly shifting perceptions among consumers, for example in erotic advertising, to the vibrant research developments in advertising psychology, consumer behavior, advertising effectiveness research, and neuromarketing. The relevance of advertising effectiveness is evident in the overwhelming flood of advertising stimuli that affect recipients on a daily basis: most of the information and emotions presented dissipate ineffectively, as potential consumers do not even pay attention to them and are simply inundated. In the world of advertising, a coexistence of emotional and informative advertising can be observed. This work aims to elaborate on how these two types of advertising interact.