For more than seven years, journalist Annemieke Hendriks followed the journey of the tomato from seed to supermarket. She traveled across Europe and found herself in the bizarre world of the global food market. In conversations with breeders, lobbyists, environmentalists, and other experts, she raised questions that concern us all: Where does the fresh produce we buy every day come from? Under what conditions is it grown? Is local always sustainable? Do German or Austrian tomatoes taste different from Dutch ones? Are genetically modified tomatoes really a thing? The world of tomatoes is filled with stories about powerful corporations and small family businesses, resourceful wholesalers and dedicated individualists, minor deceptions and major injustices – and it is full of persistent myths and uncomfortable truths.