About the Work

Starting from various crisis scenarios (information requests, media inquiries, searches, regulatory procedures), the book thoroughly examines the role and significance of communication - both within the company and externally with authorities, the media, and the public. Numerous negative examples from recent history (e.g., VW and FIFA) illustrate how crucial early, consistent, and coordinated crisis communication is for a company. The damages caused by thoughtless statements to stock value, reputation, and credibility amount to billions and can, in some cases, even threaten the company's existence. The authors, who deal with compliance crises and communication in their professional lives, aim to highlight communicative pitfalls and opportunities through numerous examples and provide readers with practical tips.